What Is an E-Cigarette?

  • IMAGE: Juul with pods. Creative Commons Attribution 2.0 Generic license.  E-cigarettes are battery-operated devices that contain a mixture which usually contains nicotine, flavorings, and other chemicals.  The device heats this mixture, called e-juice or e-liquid, producing an aerosol that is inhaled. The act of using an electronic cigarette is calling "vaping” or “JUULing”. E-cigarettes are known by many different names. They may be called e-cigs, vapes, e-hookahs, e-pipes, modes, vapes, vape pens, hookah pens, JUULs (the most popular brand of e-cigs), electronic nicotine delivery systems (ENDS), tank systems, or personal vaporizers. 



    Schools nationwide have seen a significant increase in JUULing. The JUUL doesn’t look like a cigarette at all. It actually looks like a flash drive (a cartridge); therefore parents and school staff often don’t see them. The JUUL has become quite popular among teens because they are discreet (very tiny, sleek, easy to hide even in their palm), easy to use, and is odorless. Teens think these are “safe” because it looks cool and comes in various flavors.


    • According to the Juul website, one pod is equivalent to smoking a pack of cigarettes.
    • Juuls and Juul pods are purchased anywhere (online, grocery stores, gas stations). While a person must be 18 years old to purchase nicotine products, under-age students are purchasing them from other students.
    • Their use is easily concealed:
      • Juuls and juul pods look like USB devices and are charged on laptops and PCs.
      • The smell is masked with fruity smells, such as bubble gum, mango, citrus
      • The vapor does not linger.
    • Juul pods can be modified to contain other drugs including liquid THC.
    • The true nature or purpose of the device is hidden in plain sight.